JBrown International

Strengthening Brand Consistency Across Digital and Physical Touchpoints

Role

Brand Designer

Industry

Real Estate

Duration

2 Weeks

At JBrown International, I led a brand refinement project focused on updating typography and creating stronger consistency across all customer-facing media. I began by reviewing the existing brand guidelines, auditing the website, landlord brochures, door vinyls, and graphic assets to identify inconsistencies in font hierarchy, readability, and visual tone.

After analysing competitor branding within the London commercial real estate sector, I explored several typeface pairings that balanced professionalism with a more contemporary feel. I tested font weights, spacing, and hierarchy systems across both print and digital layouts to ensure accessibility and consistency.

Once the typography direction was approved, I updated the brand guidelines to document rules for headings, body copy, spacing, and asset usage. I then applied the refreshed system across the website, marketing brochures, commercial property vinyls, and supporting graphics, ensuring every touchpoint felt cohesive, modern, and recognisable to clients.